I've co-founded several startup businesses in automotive, ranging from performing electronics to online communities.
Welcome to
Brian Herron for Sema
I am running for SEMA director because I can drive change. I have made real change in the repair industry thru right to repair and Automaker relationships.
Welcome to
Brian Herron for Sema
Customization of new cars with ADAS causes malfunction of critical safety systems. We need to act quick to protect vehicle modifications in the future.
Welcome to
Brian Herron for Sema
I am President of Opus IVS, a high tech company that helps automakers and repairers deal with complex diagnostics and ADAS calibrations. Thru my leadership the company has grown from 10 people to nearly 400.
Welcome to
Brian Herron for Sema
I have a passion for automotive racing and going fast! Along with my interest in cars I am also a instrument rated pilot with Jet time.
Problem: ADAS systems often stop functioning when a vehicle is modified. The consequence of this is that vehicle customization will become unsafe and eventually unallowed. Not just performance mods, but even painting a bumper, wrapping a car, or lifting/lowering causes these systems to malfunction.
SEMA needs to active its network to engage Automakers, Regulators, SEMA Members and Industry to influence future vehicle design. Vehicles must be designed with modification in mind, and there must be a partnership and transparency with the aftermarket.
About Me
I bring a broad range of experience in automotive, from performance as the general manager of SCT to new vehicle tech as President of Opus IVS. I have a passion for motorsports, aviation, fast things, and business. I am also a dad to 5 kids!
Why I Am Running
SEMA needs leadership pushing to drive change with ADAS design, the future of vehicle modification depends on it.
How to Help
All I need is your SEMA board vote. I’m ready to jump in and get started!
Automotive Experience
Career
President and CEO of Opus IVS today with almost 400 employees. Former jobs include General Manager of SCT, CEO of Autologic, President of ETI, co-founder of Diagnostic Network, founder of Apten, co-founder of e-Motion and more.
Automotive for Fun
I am a NHRA licensed racer and I've built several of my own cars ranging from restomod to modern direct injected. I have a lift in my garage and there's always a car getting put together or taken apart.
Specialty car brokerage
As a hobby, I have a license to buy and sell unique cars, and have been fortunate to spend some time owning and driving everything from Ford prototype cars and Daytona winning Nascars to classic cars crossing the block at Barrett Jackson.
Endorsements
| “Brian has the OEM contacts, skills, and forward looking approach that SEMA and the SEMA Board needs to help shape the future of our industry.” – Jeff King, CEO Autometer and Cobb Tuning |  |
| “Brian is the right mix of a passion driven enthusiast with a unique mix of experience and connections required to solve our industries challenges – now and in the future” – Dan Hourigan, VP Dynojet |  |
| “Brian is a smart, motivated, visionary leader with the passion for our industry to accomplish great things” – Alex Parker, CMO and EVP, Redline Detection |  |
| “Brian’s integrity with continued involvement in both OEM and automotive aftermarket would make him a natural choice for a position on the SEMA board” – Dan Millen, President Livernois Motorsports |  |
Aviation Experience
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| I am an instrument and multi-rated pilot with about 1000 hours of pilot time spread out between jet, turboprop, and piston twin including Eclipse 500, Cheyenne, Turbo Commander, Cessna 421/414, Aerostar, Skymaster, and more | For a hobby, I am an aircraft broker and have been involved in several interesting aircraft transactions, ranging from drug planes seized from El Chapo to planes ferried across the US for repair. |
Other Experience
Involved in several real-estate projects, including agricultural, residential, and commercial. Most Recently collaborating on a startup vineyard business in Ann Arbor, Michigan.
Although not a contractor by trade, I'm a licensed homebuilder and have built my own houses as well as many other projects like pole barns, decks, etc.
While starting my first company, I received a MIS degree at University of Missouri during the evenings. Later I completed a EMBA from University of Michigan Ross, also while working full time.
I've had an interest in Music from an early age, played in the drumline in high school, and still today enjoy playing the drums.
